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must have in order to make it a most desirable opportunity. They are as follows:
1) The company must be at least 18 months old. It Works is almost 11 yrs old
2)
The company must have a product that is highly consumable. Having a
product that is highly consumable means repeated sales, thereby
guaranteeing customer loyalty versus a one-time sale and having to
source new customers. The Ultimate Body Applicator is a one time use
product with amazing results!!
3) It needs to be a “ground floor opportunity”. Harvard Business School suggests that in order for the opportunity to qualify as ground floor the number of existing reps must be less than 1% of the total population of the country where the company is operating. In the United States, this figure is equal to 1.5 million people. If the company has less than 100,000 distributors, Harvard Business School considers it to be ONCE-IN-A-LIFETIME opportunity. It Works has less than 50,000
In addition, Harvard Business School states there are four distinct stages of growth in a network marketing company. They are as follows:
1) Foundation- This usually last approximately six months and is when a company develops its products and marketing plan.
2) Concentration-This period lasts approximately 2 to 4 years from when the distributor network is started.
3) Momentum- This period lasts 2-4 years also. This is when the company experiences phenomenal growth and distributorships’ businesses explode. It is during this period that the company virtually sweeps the nation. When a company’s sales reach 50 million, it reaches what is called critical mass (Sales go vertically right off the graph)
It Works started this phase in 2012 has over 100 million in sales!!
3) It needs to be a “ground floor opportunity”. Harvard Business School suggests that in order for the opportunity to qualify as ground floor the number of existing reps must be less than 1% of the total population of the country where the company is operating. In the United States, this figure is equal to 1.5 million people. If the company has less than 100,000 distributors, Harvard Business School considers it to be ONCE-IN-A-LIFETIME opportunity. It Works has less than 50,000
In addition, Harvard Business School states there are four distinct stages of growth in a network marketing company. They are as follows:
1) Foundation- This usually last approximately six months and is when a company develops its products and marketing plan.
2) Concentration-This period lasts approximately 2 to 4 years from when the distributor network is started.
3) Momentum- This period lasts 2-4 years also. This is when the company experiences phenomenal growth and distributorships’ businesses explode. It is during this period that the company virtually sweeps the nation. When a company’s sales reach 50 million, it reaches what is called critical mass (Sales go vertically right off the graph)
It Works started this phase in 2012 has over 100 million in sales!!
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